Ciao! Luggage originated in the early 70's. The brand was marketed as a value-oriented casual lifestyle brand. Always vibrant and with a flair for the dramatic, Ciao! quickly became recognized as a brand that was ahead of the trends in design, color and functionality. Ciao!'s heritage of fun, lifestyle bags expanded quickly into a full assortment of fun bags as well as structured luggage. Today Ciao! features a comprehensive assortment of product that commemorates its evolution to a fashionable, value oriented product that makes travel fun!